Post by b2cdatabase on Feb 7, 2024 12:19:52 GMT 5.5
Analyzing the keyword phrases for which we are positioning will allow us to find the moment of the year when it will bring the most benefits and will have the best impact on the visibility of our services or products. However, what should you follow to fully use the potential of seasonality to improve the results of your website? CONTENTS: What is website seasonality and what industries does it apply to? What is the seasonality of key phrases? Examples of seasonality of key phrases Google Trends in determining the seasonality of key phrases Google Trends – how to determine a good moment for advertising activities? What should you take into account when planning advertising campaigns? Seasonality of key phrases – summary What is website seasonality and what industries does it apply to? The seasonality of a website is defined as the time during the year when its services and products (in this case, key phrases related to the website's offer) are most often searched for on Google by Internet users.
When the website goes through its season, it will Phone Number List record a higher number of visits by users and the keyword phrases for which it is positioned will reach their peak of interest on an annual basis. Websites offering typically seasonal services or products, such as beach equipment or ski equipment, will often have several "seasons". This is because seasonality is influenced by real users visiting the website and searching for specific terms. A ski equipment store will experience peaks of interest in several periods. Before the ski season, when skiers choose new equipment and replace the old one. During the ski season itself, skiers replace damaged equipment or replace the one whose fault they had not noticed before, and also immediately after the ski season, when they look for promotions to take advantage of a bargain price for the equipment they want.
The phenomenon of seasonality affects many industries. These include: the toy industry (recording a peak before the holiday season - November/December), the hotel industry (recording a peak during the holiday season and immediately before it), or sports stores, which, depending on the offered assortment, will record a peak at different times of the year, for example a store cycling will reach its peak at the beginning of the calendar year and during the holiday season. What is the seasonality of key phrases? Most key phrases that are entered by users in the Google search engine are most popular during the year. Marketers use this information to plan effective marketing campaigns using keyword phrases. The publication of a new product or article promoting our product range or services should take place immediately before the peak of interest in a given key phrase.
When the website goes through its season, it will Phone Number List record a higher number of visits by users and the keyword phrases for which it is positioned will reach their peak of interest on an annual basis. Websites offering typically seasonal services or products, such as beach equipment or ski equipment, will often have several "seasons". This is because seasonality is influenced by real users visiting the website and searching for specific terms. A ski equipment store will experience peaks of interest in several periods. Before the ski season, when skiers choose new equipment and replace the old one. During the ski season itself, skiers replace damaged equipment or replace the one whose fault they had not noticed before, and also immediately after the ski season, when they look for promotions to take advantage of a bargain price for the equipment they want.
The phenomenon of seasonality affects many industries. These include: the toy industry (recording a peak before the holiday season - November/December), the hotel industry (recording a peak during the holiday season and immediately before it), or sports stores, which, depending on the offered assortment, will record a peak at different times of the year, for example a store cycling will reach its peak at the beginning of the calendar year and during the holiday season. What is the seasonality of key phrases? Most key phrases that are entered by users in the Google search engine are most popular during the year. Marketers use this information to plan effective marketing campaigns using keyword phrases. The publication of a new product or article promoting our product range or services should take place immediately before the peak of interest in a given key phrase.